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A fintech trading platform using AI to deliver insightful analysis and optimise trading strategies in cryptocurrency & forex.
A fintech trading platform using AI to deliver insightful analysis and optimise trading strategies in cryptocurrency & forex.
Client
Finatext Japan
Timeline
1 Year
Services
App Design, Consultancy & Design System
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Finatext Japan
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Case Study Deep Dive

Case Study Deep Dive

Case Study Deep Dive

Case Study Deep Dive

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Smart AI trading platform called Pipster.
Smart AI trading platform called Pipster.
Finatext, a top Japanese fintech, aimed to launch Pipster in London a smart trading platform simplifying markets for millennials. Using AI powered Twitter sentiment analysis, it predicts trends with plans to automate trading via intelligent bots once refined.
Outcome
Outcome
400k+ users
400k+ users
$2M+ in retail investments within its first year
$2M+ in retail investments within its first year
Achieved an App score review of 4.5, Google Play 4.4
Achieved an App score review of 4.5, Google Play 4.4
Expanded offering in Tokyo, Japan
Expanded offering in Tokyo, Japan
PROBLEM
Trading’s complexity and jargon have made it a tough, pro-only market for newcomers.
PROBLEM
Trading’s complexity and jargon have made it a tough, pro-only market for newcomers.
PROBLEM
Trading’s complexity and jargon have made it a tough, pro-only market for newcomers.
PROBLEM
Trading’s complexity and jargon have made it a tough, pro-only market for newcomers.
PROBLEM
Trading’s complexity and jargon have made it a tough, pro-only market for newcomers.
SOLUTION
Create a simple, transparent mobile platform with smart tools, easy learning, and social sharing.
SOLUTION
Create a simple, transparent mobile platform with smart tools, easy learning, and social sharing.
SOLUTION
Create a simple, transparent mobile platform with smart tools, easy learning, and social sharing.
SOLUTION
Create a simple, transparent mobile platform with smart tools, easy learning, and social sharing.
SOLUTION
Create a simple, transparent mobile platform with smart tools, easy learning, and social sharing.
RESULT
An simplified platform enabling retail users to trade crypto markets.
RESULT
An simplified platform enabling retail users to trade crypto markets.
RESULT
An simplified platform enabling retail users to trade crypto markets.
RESULT
An simplified platform enabling retail users to trade crypto markets.
RESULT
An simplified platform enabling retail users to trade crypto markets.
Research
Before working on Pipster, I captured the business objectives and conducted multiple research methods to gain a deep understanding of the users I was designing the product for.
Customer Interviews  
Persona                 
Market Analysis 
Quantitative Surveys


User Journeys


Competitive Analysis
Below is some of the data collected from the survey sent out to gain a deeper understanding of our audience.
Analyzing how to convert users from free to paid plans.
Analyzing how to convert users from free to paid plans.
Strategizing user conversion to paid plans by studying their behaviors and usage patterns, with a focus on understanding the trust factors that influence their decision to onboard to Pipster specially via a live account.
Simplified Trading
Simplified Trading
Below are the main trading screens, giving retail users a clear view of currency pair movements with key indicators. Users can favorite currencies and view their open and closed positions history in one place.
Social Sentiment and Technical Trading Indicators
Social Sentiment and Technical Trading Indicators
Social sentiment analysis visualises trends in a graph, helping users gauge buy or sell momentum. The app also integrates key technical indicators found in trading platforms, such as the RSI and 50-day moving average.Ask ChatGPT
Community Integration
Community Integration
The concept added a social layer to trading, with a Reddit-style feed and topic-specific channels for market discussions. Users could share their trades and profits, while premium Pipster-hosted channels offered exclusive content via subscription.
Support and Help
Support and Help
We integrated a robust support center, giving retail traders peace of mind with live chat and community forums.
Trading Learning Material
Trading Learning Material
We built a full-fledged learning centre with motion graphic animations, helping new traders quickly grasp jargon and gain the confidence to trade the markets.
Delivered the platform end-to-end as a fully functional, user-ready product.
Delivered the platform end-to-end as a fully functional, user-ready product.
Challenge
Research
RESEARCH
User interviews, competitive analysis, heuristic audit
User interviews, competitive analysis, heuristic audit
User interviews, competitive analysis, heuristic audit
Discovery
DISCOVERY
User journeys, KYC, user research, workshops, payment system
User journeys, KYC, user research, workshops, payment system
User journeys, KYC, user research, workshops, payment system
Design & Prototyping
DESIGN & PROTOTYPING
Designs using consistent design system, high-fidelity prototypes
Designs using consistent design system, high-fidelity prototypes
Designs using consistent design system, high-fidelity prototypes
Testing, Handover Launch
Testing, Refinements & Development
TESTING, HANOVER & LAUNCH
Weekly design reviews - QA support, working with devs
Weekly design reviews - QA support, working with devs
Working with devs, Analytics data analysis, prototype insights and refinement
Weekly design reviews - QA support, working with devs
Onboarding & Legal Challenges
Onboarding & legal challenges visual
Onboarding & Legal Challenges
Below is the rough onboarding flow. Creating a short process while meeting legal trading requirements was challenging. We also developed our own KYC system, supported by a dedicated team to manually review and approve users.
Wireframing the onboarding
Using the process flows above, I began mapping out the screen flows for onboarding capturing the happy path as well as all edge cases before moving on to the visual design
Onboarding Process flow
Outlining the onboarding flow for new users.
Onboarding Process flow
To map the screen flow, we first identified edge cases and compiled a detailed process flow—crucial for architects to anticipate all potential scenarios.
Convert Demo-User To A Live-User
Convert Demo-User To A Live-User
In Pipster, users could start in demo mode to practice trading safely, though this brought no direct profit if they stayed there. A key goal was converting demo users into live traders who invest real money. Below is a psychological breakdown of the typical steps and considerations a demo user might go through before committing funds.
Creating A Consistent Style Guide
Creating A Consistent Style Guide
In the app, I designed a custom icon set, defined branded colors, and selected a dedicated font to form the component library. This guide was essential for maintaining a consistent brand presence.
Component Library
Component Library
Below you can see some of the components created to build the application’s system patterns, following atomic design principles and an 8pt grid.
User Testing
User Testing
A key focus was ensuring a great user experience, so I created a survey outlining steps like trading, closing positions, and learning within the app. The goal was to gather user feedback on what worked well and identify areas for improvement
Focus Groups Testing
Focus Groups Testing
Had 3 testing sessions with groups of 7 users with Invision prototypes & A/B testing to validate design decisions. Involved iteration sessions to come to the final solution shown in the visuals.
Outcome
Outcome
400k+ users
400k+ users
$2M+ in retail investments within its first year
$2M+ in retail investments within its first year
Achieved an App score review of 4.5, Google Play 4.4
Achieved an App score review of 4.5, Google Play 4.4
Expanded offering in Tokyo, Japan
Expanded offering in Tokyo, Japan
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