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Kinto - The flexible car subscription that works smarter. Lease the right car, at the right time.
Kinto - The flexible car subscription that works smarter. Lease the right car, at the right time.
Client
Kinto Flex/Share
Timeline
1 Year
Services
App Design, Consultancy & Design System
View Live App
Kinto-Mobility Website
iOS App
Google Play App

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View Case Study / Deep Dive

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See live Product

View Case Study / Deep Dive

See live Product

Building a smart mobility subscription service offering flexible car rentals
Building a smart mobility subscription service offering flexible car rentals
The goal was to create a B2C e-commerce service that combines a flexible, all-inclusive vehicle subscription with a car-sharing platform for on-demand, short-term, eco-friendly rentals. Additionally, I worked on a dashboard service designed for business management, enabling efficient fleet tracking and operations.
Outcome
Outcome
500k+ clients
500k+ clients
22% increase in subscriptions
22% increase in subscriptions
Dramatically Improved business management of mobility fleets via an organised dashboard
Dramatically Improved business management of mobility fleets via an organised dashboard
A consistent design system which boosts the brand presence
A consistent design system which boosts the brand presence
PROBLEM
Buying a car comes with a lot of baggage, making it difficult to manage. Not to mention all the financial stresses also
PROBLEM
Buying a car comes with a lot of baggage, making it difficult to manage. Not to mention all the financial stresses also
PROBLEM
Buying a car comes with a lot of baggage, making it difficult to manage. Not to mention all the financial stresses also
PROBLEM
Buying a car comes with a lot of baggage, making it difficult to manage. Not to mention all the financial stresses also
PROBLEM
Buying a car comes with a lot of baggage, making it difficult to manage. Not to mention all the financial stresses also
SOLUTION
Clients wanted the benefits of car ownership without the hassle of buying and maintaining a car.
SOLUTION
Clients wanted the benefits of car ownership without the hassle of buying and maintaining a car.
SOLUTION
Clients wanted the benefits of car ownership without the hassle of buying and maintaining a car.
SOLUTION
Clients wanted the benefits of car ownership without the hassle of buying and maintaining a car.
SOLUTION
Clients wanted the benefits of car ownership without the hassle of buying and maintaining a car.
RESULT
The result was a simplified e-commerce website where users can pay monthly or choose ride-sharing as an alternative.
RESULT
The result was a simplified e-commerce website where users can pay monthly or choose ride-sharing as an alternative.
RESULT
The result was a simplified e-commerce website where users can pay monthly or choose ride-sharing as an alternative.
RESULT
The result was a simplified e-commerce website where users can pay monthly or choose ride-sharing as an alternative.
RESULT
The result was a simplified e-commerce website where users can pay monthly or choose ride-sharing as an alternative.
Fleet management backend dashboard
Fleet management backend dashboard
To support the vehicle subscription business, we developed a backend dashboard to manage fleets, track vehicle usage, maintenance, and performance, while providing live booking statuses, customer data, and efficient fleet monitoring.
Tracking vehicle management
Tracking vehicle management
As you can see below, the business can access detailed information about each vehicle, such as its service history, current status (e.g., whether it’s been collected or is being cleaned), a full list of booking history, and any add-ons associated with the car.
Understanding the clients & their data
Understanding the clients & their data
Before clients could subscribe to a vehicle, they had to complete a KYC process, which we stored in the backend. This includes their personal information, KYC status (successful or not), and booking history.
Delivered the platform end-to-end as a fully functional, user-ready product.
Delivered the platform end-to-end as a fully functional, user-ready product.
Research
RESEARCH
User interviews, competitive analysis, heuristic audit
User interviews, competitive analysis, heuristic audit
Discovery
DISCOVERY
User journeys, speaking to internal dealerships
User journeys, speaking to internal dealerships
Design & Prototyping
DESIGN & PROTOTYPING
Designs using consistent design system, high-fidelity prototypes
Designs using consistent design system, high-fidelity prototypes
Testing, Handover Launch
TESTING & HANDOVER
Weekly design reviews - QA support, working with devs
Weekly design reviews - QA support, working with devs
Research
Research
Before working on Pipster, I captured the business objectives and conducted multiple research methods to gain a deep understanding of the users I was designing the product for.
Customer Interviews  
Persona                 
Market Analysis 
Customer Interviews  
Market Analysis 
Customer Interviews  
Persona                 
Market Analysis 
Quantitative Surveys


User Journeys


Competitive Analysis
Surveys


User Journeys


Competitive Analysis
Below is a copy of the competitive analysis deck which shows the key insights from top competitors
Mapping out the service
Mapping out the service
it was important to map out all the sections that could appear in the dashboard & to understand the information that is key in the dashboard
Mapping the happy path of the onboarding journey
Mapping the happy path of the onboarding journey
To ensure a seamless onboarding experience for the car leasing platform, the journey needed to be highly refined and well-mapped. I began by capturing all onboarding requirements from the business, legal, vendors, KYC partners, and customer criteria
The brochure website for Kinto Flex, the client facing vehicle subscription website
The brochure website for Kinto Flex, the client facing vehicle subscription website
The site showcased key features like flexible rental plans, all-inclusive pricing, a range of eco-friendly vehicles, and included services such as insurance and maintenance. It also features clear calls to action, a FAQ section & user testimonials for trust related purposes.
Visual design for the main vehicle selection page
Visual design for the main vehicle selection page
Below are the visuals for selecting a vehicle and its available extras. Once confirmed, users begin the full onboarding journey, part of which is shown on the right.
Main vehicle selection
Main vehicle selection
The vehicle selection page lets you choose a location and date, with filters to narrow down your preferred car options.
Mapping out the IA
Mapping out the IA
Mapping out the information architecture (IA) helped us understand the website’s structure, ensuring a clear and intuitive flow between pages, features, and user actions.
Verification Process flow to onboard the client
Verification Process flow to onboard the client
A key part of the product’s success was securely verifying clients through a structured onboarding journey. This involved understanding legal requirements, identifying the necessary verification data, and integrating with vendors like Onfido to ensure compliance and a smooth user experience.
Understanding the different clients behaviour
Understanding the different clients behaviour
We mapped out four key user personas, identifying their traits, typical journey types, and behaviors to understand which processes they’d follow and which service subscription or car-sharing they’d likely use. This helped tailor the experience to meet each user’s specific needs and expectations.
Designing the onboarding journey
Designing the onboarding journey
The main goal was to deliver a smooth user experience with clear, guided steps that are easy to follow, meeting all legal requirements with the minimum necessary inputs to help users complete the process quickly and confidently.
Transparent verification requirements
Transparent verification requirements
To increase the user onboarding conversion, it was crucial to be fully transparent about the steps required—presenting them in clear, digestible chunks to avoid overwhelming clients and ensure the process felt simple and manageable.
Designed a fully mobile-responsive journey
Designed a fully mobile-responsive journey
It was important to recognise mobile access for this service & to ensure a seamless experience across all device sizes, especially when capturing Identification documents
Building the design system
Building the design system
When building the product, it was essential to follow strong accessibility standards, using WCAG guidelines to inform choices around text, color, and visual elements—ensuring the experience was inclusive and usable for all, including users with color blindness.
Building the consistency with a component library
Building the consistency with a component library
Built a fully functional component library featuring reusable components tailored for all use cases across mobile, web, tablet, and native applications—ensuring consistency, scalability, and efficiency in design and development.
Outcome
Outcome
500k+ clients
500k+ clients
22% increase in subscriptions
22% increase in subscriptions
Dramatically Improved business management of mobility fleets via an organised dashboard
Dramatically Improved business management of mobility fleets via an organised dashboard
A consistent design system which boosts the brand presence
A consistent design system which boosts the brand presence
Learnings
Learnings
Spend time understanding the business's ins and outs to streamline the process and create a smoother journey for internal members of staff.
Spend time understanding the business's ins and outs to streamline the process and create a smoother journey for internal members of staff.
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