Client
Kinto Flex/Share
Timeline
1 Year
Services
App Design, Consultancy & Design System
To support the vehicle subscription business, we developed a backend dashboard to manage fleets, track vehicle usage, maintenance, and performance, while providing live booking statuses, customer data, and efficient fleet monitoring.
As you can see below, the business can access detailed information about each vehicle, such as its service history, current status (e.g., whether itโs been collected or is being cleaned), a full list of booking history, and any add-ons associated with the car.
Before clients could subscribe to a vehicle, they had to complete a KYC process, which we stored in the backend. This includes their personal information, KYC status (successful or not), and booking history.
Before working on Pipster, I captured the business objectives and conducted multiple research methods to gain a deep understanding of the users I was designing the product for.
Below is a copy of the competitive analysis deck which shows the key insights from top competitors
it was important to map out all the sections that could appear in the dashboard & to understand the information that is key in the dashboard
To ensure a seamless onboarding experience for the car leasing platform, the journey needed to be highly refined and well-mapped. I began by capturing all onboarding requirements from the business, legal, vendors, KYC partners, and customer criteria
The site showcased key features like flexible rental plans, all-inclusive pricing, a range of eco-friendly vehicles, and included services such as insurance and maintenance. It also features clear calls to action, a FAQ section & user testimonials for trust related purposes.
Below are the visuals for selecting a vehicle and its available extras. Once confirmed, users begin the full onboarding journey, part of which is shown on the right.
The vehicle selection page lets you choose a location and date, with filters to narrow down your preferred car options.
Mapping out the information architecture (IA) helped us understand the websiteโs structure, ensuring a clear and intuitive flow between pages, features, and user actions.
A key part of the productโs success was securely verifying clients through a structured onboarding journey. This involved understanding legal requirements, identifying the necessary verification data, and integrating with vendors like Onfido to ensure compliance and a smooth user experience.
We mapped out four key user personas, identifying their traits, typical journey types, and behaviors to understand which processes theyโd follow and which service subscription or car-sharing theyโd likely use. This helped tailor the experience to meet each userโs specific needs and expectations.
The main goal was to deliver a smooth user experience with clear, guided steps that are easy to follow, meeting all legal requirements with the minimum necessary inputs to help users complete the process quickly and confidently.
To increase the user onboarding conversion, it was crucial to be fully transparent about the steps requiredโpresenting them in clear, digestible chunks to avoid overwhelming clients and ensure the process felt simple and manageable.
It was important to recognise mobile access for this service & to ensure a seamless experience across all device sizes, especially when capturing Identification documents
When building the product, it was essential to follow strong accessibility standards, using WCAG guidelines to inform choices around text, color, and visual elementsโensuring the experience was inclusive and usable for all, including users with color blindness.
Built a fully functional component library featuring reusable components tailored for all use cases across mobile, web, tablet, and native applicationsโensuring consistency, scalability, and efficiency in design and development.
